Category:
Rebrand
Client:
Project Almanac
Duration:
2 Weeks
You might not have expected to see this, but this is our own rebrand, transitioning from a dark, futuristic aesthetic to a brighter and more uplifting color scheme and design. Much like a compass guiding you on the right path, we aim to provide both software products and design strategies that lead you toward success.
(MY APPROACAH)
For this rebrand, we chose a direction that allows people to see us as more than just a tech startup, but as a company committed to expansion across multiple areas and establishing our presence in various sectors. We aspire to guide the future of business through our redesign of traditional business practices.
(VISION & INNOVATION)
The vision behind this design was to create a friendly aesthetic that conveys our collaborative approach, allowing people to perceive us from a different perspective—not solely as a tech company, but as a partner who genuinely works with individuals and values human connection.
(CHALLENGES)
The biggest challenges for us was recognizing, as with any business, that change was necessary. Ultimately, this transformation will lead to positive outcomes and lay the groundwork for a brighter future.
(PROBLEMS)
Like any rebrand, we encountered a multitude of ideas, as seen below. Through numerous iterations, we discovered that the process ultimately leads us to the sweet spot—a design that perfectly captures our vision and identity.
(The Goal)
Our goal is to build brands that become staples, regardless of the industry you’re in. Unlike other firms that focus solely on large clients, we are dedicated to nurturing any ideas or businesses we see potential in. There’s no cost to being part of the future; we believe in investing in possibilities.
(You like what you see)
If you like what you see, we encourage you to click the buttons at the top or bottom of the page to contact us or schedule a consultation. At Almanac, we are dedicated to molding our services to suit your budget, ensuring we can collaborate with all types of businesses. Our team is excited to share our creative expertise with you and explore how we can elevate your brand. Together, we can bring your vision to life and achieve remarkable results that resonate with your audience.
